Advantage+ targeting: what to actually turn off
The default settings that look smart but quietly waste budget on the wrong audience.
Blog
Notes on growth, ads, and what's actually working in Bengaluru right now.
Straight-from-the-account-manager breakdowns of Google Ads, Meta Ads, SEO, and automation — no fluff, mostly numbers.
Why Bengaluru Businesses Need an AEO & GEO Strategy in 2026 (Not Just SEO)
Search is changing — AI Overviews now answer many queries directly. Here's what AEO and GEO actually mean, and three things you can do about it this month.
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Local SEO checklist for Bengaluru service businesses
The nine things I fix on every Google Business Profile before touching a single ad.
A WhatsApp follow-up flow that took our reply rate up
How a simple Pabbly Connect flow catches leads before they go cold.
What actually gets a site visit booked, in this market
It's rarely the ad. Notes from running landing pages for East Bengaluru projects.
Negative keywords I add to every new account, day one
A starting list that saves most small-budget accounts real money in week one.
Reels that actually get boosted vs. reels that don't
What separates organic reels worth putting money behind from the rest.
